One of the disappointments of starring in horror films is that one is seldom used for product endorsements....
The only major star of Gothic Cinema who managed to escape this fate was Vincent Price, who seemed to be a natural pitchman for everything from bathroom cleaner to books to discount art to cookbooks.
Price was such a beloved figure, it was a natural to use him to sell product. It is perhaps his renown as a chef that led him to make so many food, wine and cooking endorsements.
But then, he always was yummy.
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